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Training '16 Campaign
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A campaign intended to drive managers to provide training to the workers at their charge, by using sports analogies, motivational selling points, and the tagline: Unleash your team's potential .

Project Details


  • Creative Concept
  • Graphic design
  • Brand Development


  • Illustrator
  • InDesign
  • PhotoShop
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About the project

UBT Training was a crucial area of the business, which requested a rebranding using personal motivation through sports analogies, to create more powerful teams that could perform better in their specific field.

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Understanding the Audience

The main target of these communications are the managers in the average business, simply because they are the ones that have direct contact with the workers that could be trained and also because of the higher level needed to approve the cost of training.

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Creating the Visual Identity System

The images chosen for this campaign are hi-action in-sport images, depicting activity and effort that anyone can relate to; either in individual or team sports.

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