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Training '15 Campaign
training image

The goal of this campaign was to open the minds of the managers to the possibility of training their staff so that the whole business could benefit from higher trained employees. The decision was made to resort to moving images that imply the unlimited potential of an employee once it has been prepared.

About the project

The request from the business was to try to create an emotional bond with the potential target, more than just simple training messages.

Project Details


  • Creative Concept
  • Graphic Design
  • Brand Development


  • Illustrator
  • InDesign
  • PhotoShop
training image training image

Understanding the Audience

The main target of these communications are the managers in the average business, simply because they are the ones that have direct contact with the workers that could be trained and also because of the higher level needed to approve the cost of training.

manager persona

Creating the Visual Identity System

The images used in this campaign are on one side of children playing with a variety of mediums and on the other a professional picture showing what can be accomplished through training.

training image
training image
training image
training image
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