The business was born out of the immediate need of companies for cleaning products and services during the Covid 19 pandemic. The branding refers immediately to the name of the business, to not only survive but thrive.
The whole idea of the branding was to represent optimistically the elements that need to work in them to thrive in the middle of a pandemic: People, the business, and ThriveSafe. This is not only reflected in the imagery but also the logo with the union of the three elements.
The branding is translated perfectly into a catalogue, that not only looks good design-wise but in terms of mood and giving the aura of a clean product.
