Think People Solutions is an up-and-coming star in the HR, Recruitment and Workplace Culture field. They only have the name so they needed Branding and logo proposals along with website development. The approved proposal displays the human elements in single and team environments, with the distinctive colour palette created for them.
The logo is an abstraction of the lightbulb associated with ideas, with casual freestyle strokes. The name of the business is clearly stated and the dots at the end of each word signify that each word has a specific meaning in the general culture of the business.
The main messages of the brand are: Think People, Think Culture and Think Talent, which encapsulates their mission and what they provide to each potential client. The Brand colour palette displays a soothing element, along with each human element smiling.
This one-page website was designed to encapsulate the main messages and offerings of the business in an easy-to-read, colourful and fun way. The main header changes the text to display each brand message and the imagery displayed was carefully chosen to maximise the impact of each section.
The Association for Business Restructuring & Turnaround branding and creative concept reflects the high standards of the organisation and the willingness of the practitioners to help businesses survive and thrive.