The whole idea of personal coaching is to help people achieve more, to dare more, and to be a better version of themselves and the branding that displays it.
The logo represents with its shape the very concept of infinite, and the red evokes action and movement.
The imagery represents actions that people who don’t leave their comfort zone would do, only people that have been shown their own potential, which is exactly what coaching should achieve.
With 35 years of experience in the industry, this re-branding and creative concept reflects all the different ways GFS can help its clients with sports analogies and creating a new, modernised logo.
As a brand new health studio, AHWS needed new and vibrant branding, including a new logo, concept, and corresponding imagery that reflects what they are all about: awakening a better you.