As an emerging player in the solar horizon, the branding reflects a twist in the usual way to depict such services, not by selling you a product, but instead what you can do with the savings given by that product.
The logo shape also reflects the ‘cycle of savings’ with the panels inside.
The idea of ‘giving you the power’ has a double meaning: a clear reference to electricity, but also empowering you to do more with your money, instead of giving it away paying high electricity bills
The lasting effects of these concepts are to show the infinite amount of things you can do and how you can improve your life by having solar.
