With 35 years of experience in the industry, this re-branding and creative concept reflects all the different ways GFS can help its clients with sports analogies and creating a new, modernised logo.
The main messages for each activity were carefully designed to have maximum relevance and within the clients. Income protection Insurance was represented by boxing and the concept of punches.
For investments, Golf was chosen because of the precision required in both activities, but also because Golf is the wealthiest favourite sport.
Soccer was picked as the sports analogy for superannuation, because of the use of strategies and skills and the idea that in the end, everyone wants to be a winner, along with the fact that soccer is a more popular sport.
