The Association for Business Restructuring & Turnaround branding and creative concept reflects the high standards of the organisation and the willingness of the practitioners to help businesses survive and thrive.
All communication materials are focused on the idea of helping through snow climbing analogies. The logo in itself reflects the turnaround aspect of the organisation.
The website contains extensive amounts of information divided into easy-to-follow and dynamic pages, a mega-menu, search filters, and an easy to update member directory.
