This campaign was created to capture young people’s attention to the ABM course, which could significantly enhance their professional careers in a very short time.
The Advanced Business Management (ABM) Course needed a branding refresh to capture the attention of younger people than in previous years. A new adaptable logo was created, along with the adverts to display in all kinds of media, from web banners to magazine adverts.
Because the target was younger people than usual, the colours, images, and tone of voice were designed explicitly for them, using a variety of business backgrounds to apply to every industry.
Making the course appealing to young people, required the use of brighter colours and new combinations that are not always associated with businesses. The tone of voice was more casual, trying to create a bond while at the same time helping them to dream about the infinite amount of possibilities.
Another critical part of the campaign was to incorporate women as potential students. The community doesn’t do this often, and it became another element of distinction in the message.
As an emerging player in the solar horizon, the branding reflects a twist in the usual way to depict such services, not by selling you a product, but instead what you can do with the savings given by that product.
Think People Solutions is an up-and-coming star in the HR, Recruitment and Workplace Culture field. They only have the name so they needed Branding and logo proposals along with website development. The approved proposal displays the human elements in single and team environments, with the distinctive colour palette created for them.
The business was born out of the immediate need of companies for cleaning products and services during the Covid 19 pandemic. The branding refers immediately to the name of the business, to not only survive but thrive.