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ABM

This campaign was created to capture young people’s attention to the ABM course, which could significantly enhance their professional careers in a very short time.

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The Advanced Business Management (ABM) Course needed a branding refresh to capture the attention of younger people than in previous years. A new adaptable logo was created, along with the adverts to display in all kinds of media, from web banners to magazine adverts.

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Because the target was younger people than usual, the colours, images, and tone of voice was designed explicitly for them, using a variety of business backgrounds to apply to every industry.

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Making the course appealing to young people, required the use of brighter colours and new combinations that are not always associated with businesses. The tone of voice was more casual, trying to create a bond while at the same time helping them to dream about the infinite amount of possibilities.

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Another critical part of the campaign was to incorporate women as potential students. The community doesn’t do this often, and it became another element of distinction in the message.

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Wellness for me

YAdelaide

Riley Braidwood PT