The focus of the branding was to encapsulate the spirit of the business mind, applying it to various industries, capturing the key findings from the 2018 Vision Survey.
OLC (Online Coaching) is an online video service provided by UBT that focuses on improving businesses capabilities in every level; every series comprises of a specific number of episodes and based on a particular subject, the 360 series based on the findings of the 2018 Vision survey.
The main idea was to capture the attention of the business owner with the various business images, superimposed with the workers and with a variety of colours. The main media for this campaign was email and the webpage.
By using a variety of colours, the business theme comes alive and is more appealing to the business eye, while still capturing the essence of the business concept. Throughout the series, a weekly set of emails were sent to remind viewers of the upcoming episode.
As an emerging player in the solar horizon, the branding reflects a twist in the usual way to depict such services, not by selling you a product, but instead what you can do with the savings given by that product.
The Association for Business Restructuring & Turnaround branding and creative concept reflects the high standards of the organisation and the willingness of the practitioners to help businesses survive and thrive.
This successful bookkeeping business offers a different take with humour, colour and lots of common phrases. The free-spirited logo stands in contrast with how bookkeeping is visualised, providing extra attractive elements.
The branding for this business is a double proposition: Electrical and Solar Services for Home and Business. Given the name of the company, the choice of colours was simple. The main message’ the choice is green’ reinforces the whole concept.