The focus of the branding was to encapsulate the spirit of the business mind, applying it to various industries, capturing the key findings from the 2018 Vision Survey.
OLC (Online Coaching) is an online video service provided by UBT that focuses on improving businesses’ capabilities in every level; every series comprises of a specific number of episodes and is based on a particular subject, the 360 series is based on the findings of the 2018 Vision survey.
The main idea was to capture the attention of the business owner with the various business images, superimposed with the workers and with a variety of colours. The main media for this campaign was email and the webpage.
By using a variety of colours, the business theme comes alive and is more appealing to the business eye, while still capturing the essence of the business concept. Throughout the series, a weekly set of emails were sent to remind viewers of the upcoming episode.
A simple landing page designed in accordance with this young professional specifications displays freely and simply what his personal business philosophy is all about. The simple and quick navigation with the ability to book and pay for a session makes it an invaluable tool to increase this and any business profile and profit margin.