The new logo brings a sense of motion and creates a focal point. The creative concept centers on the ultimate goal: making the patient feel better, happier, and healthier. The body language of the people in the pictures reflects optimism and above all: good health.
The video animation depicts all the different ways AHWS can help their patients while keeping a sense of movement and focus on them. The music and tone of the voice-over is also calming and optimistic.
The website reflects the branding in a very faithful way, keeping the sense of air and motion focusing particularly on the sense of freedom that the patients hopefully will obtain once their health improves.