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Caribbean Fusion Branding

caribbean fusion dvd

Branding for a project that encompassed creating a logo, visual elements, a webpage, and a DVD package to support a region in need of funds.

About the project

The Caribbean region of the community, needed funds to finance the construction of a business centre that would make them financially viable. Their solution was to form a chorus of community members and have them perform before the camera, using their beautiful land as the background and sell the videos. Branding that represented the region in all its beauty was needed, to place in a webpage and packages.

Project Details

SCOPE

  • Graphic design
  • Logo design
  • Brand Development

TOOLS

  • Illustrator
  • InDesign
  • PhotoShop
caribbean webpage

The logo intended to reflect the Caribbean lifestyle, be easily recognisable and readable to apply it into different kinds of collateral material.

cf logo

Creating the Visual Identity System

The main elements I wanted to portray were the bright Caribbean colours and handmade strokes that would show the casual, relaxed, and musical lifestyle of the Caribbean.

caribbean webpage
View other design samples