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graphic design studio Adelaide
360 Series Branding
360 Series Branding & Graphic Design

The focus of the branding was to capture the spirit of the business mind, applying it to various industries, capturing the key findings from the 2018 Vision Survey.

About the Project

OLC (Online Coaching) is an online video service provided by UBT that focuses on improving businesses capabilities in every level; every series comprises of a specific number of episodes and based on a particular subject, the 360 series based on the findings of the 2018 Vision survey.

Project Details

SCOPE

  • Creative Concept
  • Graphic Design
  • Logo Design
  • Brand Development

TOOLS

  • Illustrator
  • InDesign
  • PhotoShop

Understanding the Audience

The business owner is the main target, which comprises 90% of the OLC total views and feedback.

Graphic Design Business Owner Persona

Creating the Visual Identity System

The main idea was to capture the attention of the business owner with the various business images, superimposed with the workers and with a variety of colours. The main media for this campaign was email and the webpage.

Graphic Design 360 Series Visual Identity

By using a variety of colours, the business theme comes alive and is more appealing to the business eye, while still capturing the essence of the business concept.

Web Design 360 Series

Throughout the series, a weekly set of emails were sent to remind viewers of the upcoming episode.

360 Series email design
360 Series email design
360 Series email design
360 Series email design
View other design samples